After their first Championship win since 1968 Yorkshire County Cricket have
already seen an increase of 20% in Membership subscriptions compared to this
time last season. Yorkshire CCC�s Commercial Director Tony Panaro said �the signs are great, Yorkshire
supporters are pledging their allegiance to the club. We are definitely on the way to
reaching 10,000 Members�. Other positive moves include the sales of the new merchandise ranges, which were
launched at the Championship Dinners in October. Sales relating to the Championship
win have broken the �200,000 barrier with anticipated income expected to reach �500,000.
Ends 8/1/02
