Yorkshire County Cricket Club have this week announced a new three year
deal with the Yorkshire based textile company Masons. After receiving tenders from several companies Masons has been chosen as the
licence partner for a new range of ties and products for the cricket club. Masons Textiles Ltd who are amongst the largest manufacturer of tie fabrics
and accessories in Europe producing over 6.5 million ties per year will also
be able to supply the Yorkshire CC products to various stores around Yorkshire
which has not previously happened. The licence agreement is believed to be one of the largest of it's kind
for tie wear and shows the strength of the new Yorkshire County Cricket CLub
brand. Yorkshire's Commercial Director, Tony Panaro, commented, "Once again
Yorkshire CC have managed to achieve an association with a Yorkshire based
company and we look forward to a long and successful partnership with Masons
Textiles Ltd". Andrew Peedon, Managing Director of Masons Textiles Ltd said, "Yorkshire County
Cricket Club's new policy of supporting Yorkshire companies is a great one and we
at Masons are pleased to be handling such a prestigious contract". Ends 24/10/01
